Digital Marketing Tips to Ramp Up for the New Year

Digital Strategy

  1. Set goals for the year based on past results. Take a look at your website and social media statistics to gauge your annual performance.
    Use that data to set some attainable goals for next year, and don’t forget to monitor your analytics as the year goes on to track how you’re doing!

Website Optimization

  1. Make sure your site is mobile friendly. Did you know that more Google searches take place on mobile devices than on computers in the United States? People love their smartphones, tablets and other mobile gadgets, so make sure that your website is optimized for mobile viewing. Check out this infographic to learn three ways you can make your website mobile friendly.
  2. Be an active blogger. The average company that blogs receives 55% more website visits than its competitors. An active blog holds incredible SEO value for your website, and all you need is a bit of time to set it up and post to take advantage of it. Read these three simple steps for setting up a business blog.
  3. Monitor your website analytics. Website tools like Google Analytics can be a little overwhelming, but they don’t have to be! Once you know what information you should pay attention to, it’s much easier to use these tools to your advantage. Click here for four tips to get the most from your analytics.
  4. Use third-party sales channels. Do you list your products on Craigslist or eBay along with advertising them on your website? These third-party sales channels can help you reach more customers and land more leads than relying on your website alone. Check out these tips for getting started with third-party sales channels.

Pay Per Click and Search Engine Optimization

  1. Don’t fall for Pay Per Click (PPC) advertising myths. The world of PPC advertising can be a bit complex, and what you think would be beneficial (like reaching the largest number of people possible) can actually hurt your campaigns. Luckily, we’ve debunked three of the top PPC myths to help you avoid these traps.
  2. Focus on local SEO. According to Brightlocal.com, consumers will travel an average of 17 minutes from their location to reach a local business. If you’re targeting your SEO beyond that scope, you may be wasting your time and money by reaching prospects who aren’t willing to make the journey to your location! Check out this post to learn more about how narrowing your SEO scope can help you.
  3. Take advantage of inbound links. If you’re trying to improve your SEO or increase traffic to your website, you’ll want to establish a variety of inbound links to your site. These are links from third-party websites that direct visitors to your site. They’re not necessarily easy to cultivate, but they’re extremely helpful when it comes to improving your search engine ranking and getting more visitors to your site. Learn more about routing traffic to your site with inbound links here.

Social Media

  1. Follow the 70-20-10 formula. According to a 2015 Statista.com study, 73 percent of Americans are active on at least one social media network including Facebook, Twitter and Instagram. Choosing a good mix of content to post without pushing product can be difficult. Following the 70-20-10 rule can help you engage your audience, build your brand and encourage sales appropriately over social media. Learn more about it here.
  2. Check your Facebook insights. Social media is a great tool for spreading the word about your business, but how do you know if your social strategy is successful? Tools like Facebook Insights show you statistics about interactions with your posts, your audience demographics and even how you stack up to your competitors on social. Read our tips on how to get the most from Facebook Insights’ data.

Online Reputation Management

  1. Claim your online business profiles. Have you ever come across an online listing for your business that you didn’t create? Online business directories can automatically populate your information, but they don’t always get it right. Claiming your business listings online through local directories like Google My Business,  Bing Places and Yahoo Local gives you the authority to manage your listings and ensure accuracy. Learn how to claim these listings here.
  2. Engage with reviewers. Think of the reviews you receive on Facebook, Google + and other platforms as a conversation. If an unhappy customer leaves you a negative review, it can be tempting to delete it, ignore it or respond with a snappy comeback, but if you take their comments seriously and give a polite, considerate response, you may be able to fix their problem and salvage a customer relationship! Happy reviews deserve responses, too. Learn more about taking control of your online reputation here.

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